The Norman hotel in Tel Aviv, inspired by its namesake – Norman Lourie, is a hotel that veberates with the history of Tel Aviv as well as that of the Lourie family.
Norman Lourie was a larger than life character, a man of vision, who played a key role in Israel during its formative years. His love of arts and culture as well as his devotion to promoting the development and perception of Israel are themes that The Norman continues to promote in new ways.
The Bulletin Magazine, published by the hotel, emphasizes Norman’s extraordinary spirit, and the great impact he had on the Israeli culture and entertainment scene. There is a beautiful irony to the idea that Norman Lourie opened Israel’s first resort hotel in Israel that welcomed Hollywood stars and dignitaries from Israel and beyond, followed by Norman’s son opening Israel’s first boutique hotel that has contributed to opening up Israel to a new wave of tourists.
The Norman hotel, located in Tel Aviv’s White City neighborhood, is housed in 3 separate buildings, each loving restored. The two main buildings at no. 23 & 25 Nachmani Street, both built in 1925, one in a Modernist style, the other in an eclectic style both of which bookend the Villa Building within the property, built in the 1940’s in the Bauhaus tradition.
The project was developed over the course of 8 years, during which time, this labour of love allowed for the careful design, collection and commission of the hotel’s incredible furniture collection, art collection and design feats. Even the stunning, rotating collection of book titles that feature in both the rooms & suites and The Library Bar have been hand selected.
With 9 categories of rooms & suites, each room in The Norman is unique. Be it the furniture, the fabrics, or the layout of the rooms, the unique nature and character of the hotel is central to the experience.
All rooms & suites are equipped with Frette linen, hypo-allergenic towels and robes, Nespresso machine, fully-stocked minibar, flowers, Bluetooth radio unique works of art, all against the backdrop of high ceilings, huge windows and a magical atmosphere. But with 9 categories of rooms & suites from Classic to Penthouse Duplex, the original touches are too lengthy to note.
But The Norman is like a world with a world. In addition to the hotel accommodations, there are two incredible dining options; Alena on the ground floor, steered by Executive chef Barak Aharoni and Dinings Japanese on the rooftop, an international brand that hails from London’s Marylebone and Chelsea neighborhoods.
The cultural events -billed as The Norman Series take place monthly in The Library Bar, where invited guests, from the cultural and lifestyle industries talk to Tel Aviv’s cultural firebrand Eyal de Leeuw .
Our award winning rooftop pool has seen the Tel Aviv skyline printed and talked about in international glossy magazines, while the Wellness area, comprised of a 24 hour gym and staggering array of massage and wellness treatments has opened up the luxury experience of The Norman to non-hotel guests too.
There is only one hotel in Tel Aviv that adheres to the philosophy that “‘The answer is always YES!”