The Visual Directors

The Norman Tel Aviv was renovated by architect Yoav Messer, who succeeded in preserving the original buildings in harmony with the neighbourhood’s distinct tradition of eclectic, modern, and Bauhaus buildings. The interior design, steered by David d’Almada of SAGRADA, captures the dignified elegance of the 1920’s, skillfully blended with the unique Mediterranean ambiance of early Tel Aviv.  The Norman Art Collection of original Israeli contemporary art was curated by Tamar Dresdner until 2018 and from 2019 until today, additions to the collection have been curated by Robin Greene.

The Art Collection

The art collection at The Norman Tel Aviv features works by leading contemporary Israeli artists with international reputations. The pieces themselves, in a host of media; painting, sculpture, print, photography and textile – not only stand alone as pieces of significant note but also reflect and embody the many archaeological layers of the buildings as the central theme to the collection.
One of the many accomplishments of the collection is how each piece sits in a seamless, harmonious dialogue with the different materials and elements of the interior and furniture design.
For inquiries regarding works by these artists please contact the Concierge department

Art Concierge Service

The art concierge service helps guests interested in purchasing from the collection as well as offering a special kind of exposure to the Tel Aviv art scene through lectures by the featured artists and personalized art tours to galleries & artist’s studios, within the hotel’s vicinity.

Artists Featured at The Norman

The Norman Tel Aviv is home to an impressive and thoughtfully curated collection of contemporary Israeli art. Guests can delight in the art-filled public spaces and private rooms of the hotel, giving the feel of being an overnight guest at a museum of art, with works being showcased against the stunning backdrop of the architecturally standout Norman buildings and beautifully designed rooms.  Within the collection are artworks by renowned Israeli artists such as Miriam Cabbesa, Sigalit Landau, Irit Azoulay, Carmel Ilan, Moshe Gershuni and Tsibi Geva, together with emerging artists such as Shir Moran, Liat Livni and Orit Fuchs. Additionally, works are currently on loan from the Start Collection, by Serge Tiroche, Gordon Gallery, Hezi Cohen Gallery, Givon Gallery and other high profile galleries and artists. For art enthusiasts, our Concierge team will be happy to arrange tailor-made art tours, studio visits and invitations to gallery openings, in order for guests to best experience Tel Aviv’s vibrant art scene.


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