The Norman boutique hotel is a mere stone’s throw away from the beautiful Rothschild Boulevard, built over 100 years ago and one of Tel Aviv’s very first streets. Named after the legendary Rothschild family whose philanthropy has fuelled many aspects of the country, the famous boulevard has become the place where old school elegance meets a modish crowd.

The elegant tree-lined boulevard, considered one of the city’s most vibrant streets, is an exemplary example of where contemporary Tel Aviv sits amidst its  historical roots. Home to some of Tel Aviv’s finest restaurants, established street cafes and shopping in all its guises, Rothschild Boulevard will no doubt be your first stop as you exit The Norman, a boutique hotel that also mirrors the history of this magical area.

Exploring, on foot, from The Norman boutique hotel.

Rothschild Boulevard starts south of the hotel in the chic Neve Tzedek neighborhood, leading northwards to the famous Habima Square, Tel Aviv’s cultural hub. Regardless of the direction you’ll take, there are many things to do along the way:




leading brands and independent designer boutiques pave the way as you discover the delights of the area. Retro or vintage styles, home grown  or international designers, expect to find an abundant array of accessories, clothing and home design goodies. The beauty of many of these stores is their authenticity, where the designers themselves can often be found in the store.


Rothschild Boulevard hosts many of the city’s finest restaurants, steered by some of Israel’s most renowned chefs. From bistros to Asian fusion, vegetarian to seafood and everything in between, there are plenty of choices. Street cafes offer the perfect opportunity for an authentic local experience, while the pubs and bars keep you long in to the night. The famous Israeli chocolate bar, Max Brenner, has its flagship branch on the boulevard and is nothing less than a haven for chocolate lovers.


Being one of Tel Aviv’s first streets, you’ll be astonished by many of its historical marvels. Chief among them are the White City buildings, designed in the acclaimed Bauhaus style as well as important historical landmarks such as Dizengoff House, where Israel’s Declaration of Independence was made.  Don’t walk past the “The Kiosk”,  a re-creation of the first Kiosk built in Tel Aviv in 1910, without stopping by for an ‘affuch’, Israel’s answer to the cappuccino.

The concierge team at The Norman hotel are ready to help you plan the perfect day out in Tel Aviv or beyond.

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